BBB: Let’s start with your education. You received your
degree from Pacific University in Broadcast Journalism in
1988. Tell us about your college days.
RB: To put things in context, I’ll take you back even further than
that. I get the sense that most people in our industry (that is,
baseball play-by-play guys) grew up dreaming of being baseball
broadcasters — as kids, they turned the sound down on the
television and practiced play-by-play. I never did that. Don’t get me
wrong… baseball was my all-consuming passion. It’s just that I
thought I would be the one down on the field that the broadcasters
were talking about. And I maintained that goal through my college
playing days.
My coach at Mira Costa Community College in Oceanside,
California — a grizzled, tomato-faced, my-way-or-the-highway
veteran named John Seeley — gave me the idea of being a
broadcaster when I was considering four-year schools. “Burk,” he
said to me (I don’t think the man knew anyone’s first name), “you
need to go to Pacific University in Oregon and study announcing.
You can play baseball, and during football and basketball seasons,
you can be the Voice of the Boxers.”
It was as if a light bulb went on in my head. I had grown up listening
religiously to Vin Scully – not because I pictured myself in his seat
(I can honestly say the thought never crossed my mind), but
because I was intensely interested in how the Dodgers did. Wow, I
thought… what a great backup plan in case I don’t make it as a
player. (Of course, everyone else knew I wouldn’t make it as a
player – there is little call for a singles-hitting, slow-footed first
baseman, even if he does have good hands. I was the last to figure
it out.)
So that’s exactly what I did. Pacific is a great school — one of the
best Division III liberal arts colleges in the country, in a small town
(Forest Grove, Ore.), but close enough to the big city (Portland)
that there is a lot to do. On the other hand, Pacific wasn’t a great
broadcasting school, at least not in terms of direct instruction in
being on the air. There was a radio station there, and the county’s
cable access TV station was located on the campus, so
opportunities existed for those who were self-motivated, as I was
(most of the time, anyway). But anything I learned at Pacific about
play-by-play I learned on my own through trial and error. Lots of
error.
I’ll never forget my first-ever sports broadcast — a televised football
game between Pacific University and Simon Fraser University of
Vancouver BC. Again, it was cable access, and our guys (all
students) did a great job, but the equipment meant that the
production quality wasn’t the best. Geez, I was horrible. No freakin’
clue. In an absolute fog. But there is one thing I remember about
that game: one of Simon Fraser’s linemen was (I think) from one of
the Polynesian islands. His name was Viscesio Fakatufafita.
Stumble on that one the wrong way and you might not even be
allowed back on cable access.
I played baseball at Pacific for two years, so my baseball play-by-
play training was limited to calling games off the television and
going to then-Civic Stadium in Portland (now PGE Park) and calling
Portland Beaver games into my tape recorder.
One other note… all three of my baseball coaches had a direct
hand in the path my life has taken. Bob Canary, my coach at Dana
Hills High School in Dana Point, Calif., suggested I go to Mira Costa
CC to play ball (shockingly, it didn’t appear as if Cal State Fullerton
wanted me as I had hoped). Seeley sent me from Mira Costa to
Pacific. And my coach at Pacific, a legend in these parts named
Chuck Bafaro, introduced me to Jack Cain, who (with his wife
Mary), owned the Class-A club in Bend, Oregon. Jack and Mary
gave me my first job in professional baseball.
BBB: After a brief time in Bend, Oregon broadcasting in the
Northwest League you began working for professional
golfer Peter Jacobsen. Why the shift in career path, and
what was the experience like?
RB: I spent the summer of 1988 in Bend as the number-two
announcer and administrative assistant. That meant I got to call
two innings of play-by-play at the home games, and the rest of the
time I did the grunt work. Bob Hards, who’s now with the Double-A
club in Midland, Texas, was the lead broadcaster there. It was his
first year in baseball too, but he’d been in radio a long time, and I
learned a lot from him.
Believe it or not, ever the optimist, I maintained my goal of playing
pro ball during that summer. I actually worked out with the team a
couple of times. We were an Angels affiliate, and Bill Bavasi was
the farm director. Probably because I badgered him about it, he
said, “Rich, if you want to come to spring training next year, we’ll
give you a uniform and give you a look.” It pays to have contacts.
So I went back home to Southern California in the fall of ’88, moved
back in with my parents, got a job at the Dana Point Athletic Club,
and worked out like a fiend in preparation for the following March
in Mesa, Arizona. Along with my workouts, I ate 7,000 calories a
day (ugh…), and over the five-month period I put on 30 pounds of
muscle. (Nope, no ’roids… I honestly didn’t know such a thing
existed.)
My five months of work got me three days in Mesa, working out with
the Angels’ Class A club. Mr. Bavasi didn’t have to humor me for
long before I figured out what everyone else had known for years:
the speed of the game at that level was beyond my capabilities. I
will say this: I have fond memories of taking infield there. I could
always pick it.
When I was done with that, I returned to Oregon, where my fiancée
lived. We were getting married the following fall, and at the outset
of our marriage, I didn’t want to have to move around from
Poughkeepsie to Medicine Hat to Utica like most broadcasters have
to do. I knew I’d get back to baseball play-by-play someday, but in
the meantime, I just wanted a job in sports, and I wanted to stay in
Portland. The two main sports entities in town were the Trail
Blazers and Peter Jacobsen Productions, a golf tournament
management company. I made contact with PJP and hounded them
until they hired me, and I stayed there for nearly five years, first as
operations assistant, and later as advertising & graphics manager.
It was an amazing experience. I got to rub elbows with the likes of
Arnold Palmer, Jack Lemmon and Huey Lewis. I learned a great
deal about sponsorships, and how to maintain those relationships.
And I built friendships that exist to this day.
BBB: In 1994, you were back in Bend, as the lead
announcer. Did you always know you would get back into
baseball?
RB: Yes, absolutely. During my five years at PJP, I developed and
sold a package to put the University of Portland’s baseball games
on the radio. Over a three-year period (1991-93), I called about 30
of their games, and I also did countless “broadcasts” of Portland
Beavers games into my tape recorder at Civic Stadium, and many
more off the television. In the winter of ’93-94 I was ready to get
back in the game — my wife Heather and I had been married for
four years, and we were still a few years away from having kids, so
we both decided it would be the right time to pick up stakes if
necessary and move about the country while I worked my way up
the baseball ladder.
As I recall, I distributed about 70 tapes, then went to the ’93 winter
meetings in Atlanta. (The only time I’ve ever been to the winter
meetings.) When I got there, I found out my former boss in Bend,
Jack Cain, had an opening for his lead guy. I applied and got the
job.
At the same time, the Portland Beavers moved to Salt Lake City,
and there was no baseball in Portland in ’94. Jack and Mary Cain
were lifelong Portlanders (Bend was about a three-hour drive
away), and they had applied for the rights to the Portland territory
for 1995 — if Triple-A wasn’t interested in Portland anymore, Jack
and Mary figured short-season A-ball would be perfect. With the
possibility of the club moving to Portland the following year, my wife
and I decided to spend that summer of ’94 apart. She stayed in our
apartment in the Portland area, while I roomed with a family in
Bend. We saw each other on weekends when her schedule allowed
her to come wherever the Bend Rockies happened to be.
Well, lo and behold, in the fall of ’94, the Bend Rockies were
granted the right to move to Portland by both the National
Association and the City of Portland. We shifted operations there in
early October of 1994. Later that month, my wife and I bought a
house. It’s more than 13 years later, and we’re still in that house. I’
ve never had to move — Class A ball came to me, and then in
2001, Triple-A came to me. There is no question: I’m the luckiest
guy in professional baseball.
BBB: The Bend franchise eventually moved to Portland and
so did you. Describe what it’s like to work and live in
Portland.
RB: Amazing. Sometimes I just shake my head at how fortunate I
am. Portland is an incredible blend of big city and small town.
There are areas within five miles of downtown that seem like they’
re way out in the country.
Rain? Yeah, it rains. Mostly from November through March, then
off-and-on in April and May. But it doesn’t bother me. It just makes
me appreciate it when it’s nice, and I think that’s true for most
Portlanders. And from June through October, there is no nicer
weather anywhere in the country.
BBB: You are also a featured speaker for the Portland
Beavers. How important is that aspect of your job to the
organization?
RB: Very important. The more any team can get the word out at
the grassroots level, the better off they are. I speak here and there
to service clubs, and I emcee the occasional baseball banquet. I
really enjoy it, too… it’s a great forum to tell favorite stories and
test out new ones to see the reaction and know if they’ll go over
well on the air. I’ve also spoken at schools over the years, and I like
that too — it’s nice to expose kids to something new. Whether they’
re in elementary school, junior high or high school, most of them
have no idea what it means to be in professional sports.
BBB: You have had several opportunities to broadcast at
the major league level, filling in for the Padres, Blue Jays
and Expos. How rewarding was that experience and did it
prove to you that you could broadcast at the major league
level?
RB: All three experiences were incredible. In 2003, I did a couple
of spring training games with the Padres, filling in for Ted Leitner,
and Jerry Coleman treated me like an absolute prince. He could
not have been a nicer guy. He acted like we’d been doing games
together for years. I was very glad when he made it into the
broadcasters’ wing of the Hall of Fame. Not to sound sappy, but he
was already a Hall-of-Fame person.
In 2004, I got to do 10 games with the Expos, during their
“homestand” in Puerto Rico just before the All-Star break. I gotta
give props to Brett Dolan, who was (at the time) in the PCL in
Tucson, and for the past two years has been with the Houston
Astros. Brett had done some games for the Expos, and he told me
they didn’t have a #2 guy for their final stand in San Juan. He
encouraged me to contact Elliott Price, the Expos’ lead
broadcaster. Twenty-four hours later, I had the gig.
Elliott was a great guy to work with — I’m sorry that the Expos
moved out from underneath him and that he’s not in the big-
leagues anymore. He too made me feel welcome, and I thank him
for giving me a lot of responsibility while I was there. He also gave
me a hard time for tethering my laptop into the broadcast booth. I
have a cable lock that I put on my laptop, and I lock it in every
press box. That laptop is my life. Elliott thought that was hilarious,
and I still laugh when I think about it. I also crack up when I think
about this off-the-cuff bit Elliott did during a game Livan Hernandez
pitched. Elliott acted as if he were Livan’s thoughts, and he did this
spontaneous stream-of-consciousness monologue that was truly
one for the ages.
During one of those series, the Expos played the Blue Jays. Tom
Cheek was ill, and Jerry Howarth had made the trip alone… so he
invited me to come over and call a few innings on the Jays’ radio
network over back-to-back nights. Jerry is a true professional, and
he has given me some great advice on a couple of occasions. Like
Jerry Coleman and Elliott Price, Jerry Howarth treated me with more
respect than I probably deserved. For that I thank all three of them.
Yes, I guess it proved to me that I could do major league baseball,
but on the other hand I think I’ve known that for awhile. I can
honestly say I’ve never felt more comfortable doing a baseball
broadcast than the very first big-league games I did with Jerry
Coleman. It probably had something to do with Jerry. I felt like I’d
been in the big leagues a long time.
BBB: You have your own website which features your own
line of scorebooks that are available for purchase at
richburk.com. What led to developing scorebooks and the
website?
RB: The website came first, during the 2006 season. I wanted a
place where people could hear, at their convenience, the
interviews I’d done, as well as highlights from Beavers games, etc.
Also, while I’ve done a pretty decent job (I think) of marketing
myself to major league teams, I’ve never been much of a self-
promoter here in the Portland community. Maybe I should be.
Whatever the case, the website was also an attempt to have more
people know who I am. I think all of us, particularly in the minor
leagues, long for that. We all pour our souls into this profession,
and it’s nice to be recognized for what we do.
I designed my own scorebook, which features a pitch-tracking
system, about 15 years ago. People have been telling me for a
long time that I should put the scorebook on the market. So last
year I did, along with a number of other versions I developed. In
fact, I have seven different versions of scoresheets, and when you
factor in the number of games available in those versions, there
are 25 different models of scorebooks. Sales have been good,
although I haven’t promoted them nearly as much as I should.
BBB: Favorite baseball announcers, both past and present?
RB: In 1991, in his preface to the second edition of Voices of the
Game, Curt Smith described my favorite broadcaster by saying
“the enduring magic of the marvel named Vin Scully.” At the time,
Scully had been doing Dodger games for 40 years. Well, it’s 17
years later, and the magic still endures — Vin hasn’t lost a step. Jon
Miller, Joe Buck and Dan Schulman are all outstanding. Living here
in the Northwest, I’ve really enjoyed the Mariners’ duo of Dave
Niehaus and Rick Rizzs. And I’m kind of a Red Sox geek — my wife
and I honeymooned at Fenway Park, and for the past 10 years, my
daughter’s room has been painted to look like Fenway. So I’ve
listened often to Joe Castiglione and Jerry Trupiano, and then last
year, Dave O’Brien and Glenn Geffner – their games begin at 4:00
Pacific, so I can listen while I’m getting ready for my own game.
BBB: Any advice for those trying to break in to minor
league baseball?
RB: More than 10 years ago, I had a chance to meet with Jim
Healey, who was in charge of broadcasting for the Red Sox, and he
told me this: you’ve got to be good, and you’ve got to be
persistent. That has stuck with me. So I would advise anyone trying
to break in to keep getting better — I try to improve every year, and
I hope that’s true as long as I’m in this business. And while it can be
frustrating at times, I’ve been able to stay persistent and build my
network with major league teams.
I’ll expand on those two items.
– First, “You’ve got to be good.” When I was working for Peter
Jacobsen Productions, Peter served as an on-course reporter for
NBC during their telecast of the Skins Game golf tournament over
Thanksgiving weekend. Peter knew of my broadcasting aspirations,
so in 1993, he arranged it for me to sit alongside Vin Scully as Vin
did the broadcast. It was a dream-come-true — for two days, it was
Vin, Vin’s producer, and me inside a truck at Bighorn golf club near
Palm Springs, Calif. Just the three of us. I got to watch Vin do his
thing, and we had lunch together each day.
He told me two key things that have stuck with me. The first of them
is this: be yourself. This wasn’t easy for me. Honestly, it took me
300 professional baseball broadcasts before I knew up from down,
and another 500 before I felt like I’d truly developed my own style.
Vin also told me something Red Barber had taught him (which is
akin to Plato telling you something Socrates said). “Red,” Vin said,
“told me to read. Read anything you can get your hands on.” He
explained that, as broadcasters, words are our tools, and by
reading, we expand our tool chest.
– Second, “You’ve got to be persistent.” It’s all about who you
know. I’ll pass along my Networking 101 for someone trying to
break into minor league baseball. If you don’t have any contacts to
begin with, you’ll have to cold call a few people and hope you get
someone decent on the other end of the line. Focus on GMs and
other broadcasters. And DON’T approach them looking for a job
within their organization. First, ask them, “Do you have a couple of
minutes, or should we schedule a time to talk later?” This will
disarm them and show that you have respect for the demands of
their schedule. They will almost always say that now is a good time.
Next, say something along the lines of, “I’m trying to break into
minor league baseball [or “I’m trying to move up in minor league
baseball”], and I just wanted to get your thoughts on the best way
to do this, and if you’ve heard of any openings in your league.”
Remember, you’re not asking about their team specifically, so you’
re not an annoying job-seeker — instead, you’ve made them the
expert, someone from whom you’re seeking advice. Most people
like that approach, and if they happen to have an opening, they’ll
let you know.
Next, say, “Would you mind if I sent you a copy of my tape — I’d
love to get your opinion.” You might get some good critique on
your work. And if you’ve accomplished step number one from
above — that is, if you’re good — you might have someone new who
appreciates your work.
After that, ask them, “Is there anyone else in your league or
anywhere else you suggest I contact?” Then, when you call the
next person — the name they gave you — you can say, “So-and-so
with the team in Moose Breath suggested I give you a call — do you
have a couple of minutes…?” Giving a name provides a big “in”
with the next person you contact.
When you’re all done, send them a thank-you note. Hand-written is
better than e-mail — it shows you go the extra mile. Say, “I’ll send
you my demo tape for your critique soon.” Then, send that two or
three days later.
And finally, follow up with them every few months to stay in contact.
In this case, e-mail is a good way to go, but follow-up phone calls
are good too.
If a broadcaster is good and they put the time in to build a network,
I’m confident they will get a job in minor league baseball.
Originally published on TheSoundofBaseball.com in 2006.